Zeon's materiality
In order to realize our corporate philosophy “Contributing to the preservation of the Earth and the prosperity of the human race,” we have determined the below-listed Five gears that drive Zeon as material issues (materiality) that Zeon should prioritize to continue sustainable growth together with society.
Five gears that drive Zeon (materiality)
Creating a truly exciting company

We will create workplaces in which each and every one of our employees can display their abilities and experience excitement while working, and this is the most fundamental issue Zeon should address and will lead to innovation, the key to the company’s growth. Specific elements include diversity, inclusion, and belonging (DI&B); improvement of job satisfaction and engagement; and streamlining of operations.
Providing unique value through innovation

Innovation is the most important keyword for Zeon to achieve growth while meeting the expectations of society and is viewed as central to the five gears. Providing society with value that can only be created by Zeon and cannot be imitated by others will lead to the sustainable growth of society and Zeon. Creating a system and culture that bring innovation; and creating original technologies, products, and services are the key to keeping the entire gears moving.
Establishing solid governance

To ensure that “we will firmly maintain fairness and integrity in our activities to be a trustworthy company,” one of the company's Sustainability Policies, we need to solidify the foundation of Zeon as a company. In addition to management transparency, stable and secure production, high quality, and anti-corruption, examples of elements include information security, sustainable procurement, and human rights, which have all been recognized as important issues in recent years.
Transforming the business structure to respond to social changes

Through innovation, we will transform the business structure by developing products and services that meet the expectations of society and thus shifting the focus of business. From the viewpoint of sustainability, a shift to an information-oriented society, the evolution of mobility, and health and welfare are areas in which there are high social needs, and by actively bringing innovation mainly in these areas, we will transform the business structure to respond to social changes.
Contributing to establishing a recycling-based society

A recycling-based society refers to a society in which limited resources are utilized to the maximum extent and environmental impacts are minimized by, for example, promoting recycling and reducing waste. Transforming the business structure by bringing innovation into the production of products and services will contribute to establishing a recycling-based society, and this will in turn help realize our corporate philosophy.
We organized the Five gears that drive Zeon (materiality) to show the path the company should follow in the future clarifying the relationships among five gears.
The below diagram indicates the Five gears that drive Zeon as a center core to unite our efforts to realize our corporate philosophy consistently even in the rapidly changing business environment.

What the diagram shows
- The bottom of the vertical axis represents the individual, in other words, micro level, and as we go up, our view widens as the vertical axis approaches the society and macro level. The leftmost point on the horizontal axis denotes driving force, and as we go to the right, we come close to what Zeon Group wants to achieve. The diagram indicates that we start from the level of familiar story as shown in the lower left of the diagram and that as we go to the upper right, our view further widens while we move toward longer-term issues in the timeline.
- The five gears in the diagram show that as power is conveyed from the lower left to the upper right, what Zeon Group wants to achieve, in other words, its corporate philosophy, is realized.
- Dialogue and communication are important to keep each of the gears rotating smoothly, and this is shown as a lubricant.
- Keeping the five gears rotating leads to solving two major issues for the entire globe behind Zeon’s materiality: achievement of carbon neutrality and coexistence of nature and humankind, including the conservation of biodiversity.
Examples of elements of each material issue
The diagram below indicates examples of specific elements of each gear. Creating a system and culture that bring innovation; and creating original technologies, products, and services are two elements of the gear Providing unique value through innovation. They are shown in larger circles because they constitute the key to keeping the entire gears moving.
Positioning of the Five gears that drive Zeon (materiality)
The Five gears that drive Zeon (materiality) represent the material issues that the company should address to realize its corporate philosophy in accordance with the Sustainability Policy.
Based on the concept of the Five gears that drive Zeon, we will review and deepen the Medium-Term Business Plan STAGE30 as we discuss its third phase in the future.
