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CSR Policy

At Zeon, we regard CSR activities as all activities undertaken to continue being “a company trusted and valued by society.” With all employees acting with an awareness of CSR, we ensure compliance and contribute to the global environment and sustainable development through our corporate activities.

Corporate Philosophy

Zeon is contributing to the preservation of the Earth and the prosperity of the human race.

In keeping with its name, which derives from the Greek words “geo” (the Earth) and “eon” (eternity), Zeon will contribute to the sustainable development of people, society and the global environment through innovative world-class technologies.

(Established April 1997)

Zeon CSR Policy
  1. We will ensure compliance and meet society’s needs for safety and security
  2. We will contribute to sustainably developing society and protecting the global environment through our corporate activities
  3. We will ensure that each and every Zeon person is aware of CSR and acts accordingly

(Established April 2010)

CSR Management Framework

The CSR Management Framework comprises the CSR Conference and eight committees.
Chaired by the President and held six times a year, the CSR Conference is the chief decision-making body on matters relating to CSR. The CSR Conference is held to review and finalize committee activities, initiatives, and annual activity plans, and to give necessary instruction based on progress reports.
The committees report to the CSR Conference and advance CSR activities in their specific areas. The eight committees are the CSR Basic Policy Committee, the Risk Management Committee, the Compliance Committee, the Information Management Committee, the Environmental and Safety Affairs Committee, the Quality Assurance Committee, the PL Committee, and the Public Relations Committee.

Zeon’s CSR Management Framework

Zeon’s CSR Management Framework

Revised on October 1, 2018

CSR Implementation Plan (Targets and Results)

The Zeon Group’s CSR Implementation Plan has been formulated on the basis of ISO 26000, the international standard for CSR. The CSR Implementation Plan specifies the progress that needs to be made in order to realize the Enterprise Blueprint for 2020, in terms of ISO 26000’s Seven Core Subjects. The CSR Implementation Plan shows what measures the Zeon Group is implementing in relation to the Seven Core Subjects, which embody society’s expectations. We are working to disseminate the CSR Implementation Plan both within and outside the Zeon Group and implement activities aimed at helping all stakeholders to understand Zeon’s CSR measures.
We are also working to make a contribution towards the realization of the United Nations’ Sustainable Development Goals (SDGs), and to incorporate CSR more closely into our business activities.

Corporate Governance

Decision-making as an organization
Correlation with SDGs: Goal 16 (Peace, Justice and Strong Institutions) and Goal 17 (Partnerships for the Goals)
Peace, justice and strong institutions 

Enterprise Blueprint for 2020
To meet the expectations of society
Details of current activities
(■: Completed, △: Ongoing)
Future initiatives and targets
Decision-making with accountability and transparency
・Organizational decision-making is conducted appropriately based on internal regulations.
・Business divisions carry out their operations using the PDCA cycle based on policies
・The process of decision-making takes into consideration social and environmental impacts
△ System to develop internal regulations in the CSR implementation framework
(Create internal rules → Apply to routine work)
△ Operations address corporate governance (details of results below)
Zeon Corporation’s Basic Policy on Corporate Governance
(Japanese Only)
Corporate Governance Report
(Japanese Only)
1. Continue implementing our CSR promotion structure, and periodically revise its operations based on society’s expectations
Corporate governance
・Corporate governance functions effectively and reasonably.
・Many business processes are handled using key business systems designed based on internal regulations, and the overall framework realizes a very low level of error in processes
・When risks to corporate governance arise, systems operate to appropriately address the risks under the proper authority
△ Report corporate governance reports (status of system for ensuring appropriateness of business affairs)
△ Develop work systems
△ Conduct corporate governance activities to satisfy Japan’s Corporate Governance Code
1. Improve internal control level at Zeon Group companies
Risk management
・Established a global crisis management structure
・The Compliance Hotline is operated appropriately
■ Create a risk table and periodically revise it
△ Evaluate risks using the risk table, and conduct the same across the Zeon Group (Japan/global)
■ Operate an internal reporting system
■ Continue sending out information and conducting legal education using the CSR Code of Conduct and compliance texts
1. Evaluate the risk table and give guidance for improvements at divisions and Group companies, and horizontally implement successful cases
2. Consider business risks broadly and manage them in view of demands and society’s expectations.
Business continuity
・Independent business continuity management (BCM) activities (establishing a BCM system, periodically revising BCM through drills and other means, etc.) are conducted throughout the Zeon Group, and have become established and reinforced.
■ Examine and establish business continuity management (BCM)
■ Create and periodically revise various business continuity plans (companywide BCP, division BCP, raw materials procurement BCP, etc.)
1. Support for establishing an independent BCM structure through drills and other means (support so that individual organizations can create the situation of conducting the PDCA cycle for BCM by themselves)

Human Rights

Protect basic rights granted to all people
Correlation with SDGs: Goal 1 (No Poverty), Goal 2 (Zero Hunger), Goal 3 (Good Health and Well-being), Goal 5 (Gender Equality), and Goal 10 (Reduced Inequalities)
No Poverty 

Enterprise Blueprint for 2020
To meet the expectations of society
Details of current activities
(■: Completed, △: Ongoing)
Future initiatives and targets
Discrimination and vulnerable groups, avoidance of complicity
・The section on respect for human rights and prohibition of discrimination in the CSR Code of Conduct has been shared with all Zeon Group companies and Zeon Group business partners, and compliance with the prohibitions on child labor and forced labor are confirmed
■ Release Zeon Group’s CSR Code of Conduct and CSR Procurement Guidelines on the Corporate Report and the Zeon corporate website
△ Conduct CSR education through means including having employees read compliance texts, e-learning, and CSR informational sessions
1. Provide information on the Zeon Group’s CSR Code of Conduct and CSR Procurement Guidelines to business partners (business, procurement, and materials purchasing departments)
2. Build a database of external reports relating to respect for human rights at business partners (supply chain CSR survey database) (CSR Implementation Department)
3. Establish a policy specific to human rights and implement it across the Zeon Group

Labor Practices

Based on Japanese law and international standards, fulfill not only our minimum obligations but also establish better work environments and systems for organizations and employees
Correlation with SDGs: Goal 3 (Good Health and Well-being), Goal 4 (Quality Education), Goal 5 (Gender Equality), Goal 8 (Decent Work and Economic Growth), and 10 (Reduced Inequalities)
Good Health and Well-Being 

Enterprise Blueprint for 2020
To meet the expectations of society
Details of current activities
(■: Completed, △: Ongoing)
Future initiatives and targets
・Equal employment opportunities are ensured. (employment)
△ Set a numerical target for women new graduate hires
△ Hiring of non-Japanese employees (mid-career employees, exchange students)
△ Expand re-employment system for employees reaching the age of mandatory retirement

FY 2017 results
No. of employees rehired after mandatory retirement: 17 (94.4%)
1. Further expand employment not tied to gender, nationality, race, age, disability, or other attribute
2. Build a supply chain CSR survey database of labor practices at business partners
Labor conditions and social protections
・Workplaces are re-energized by promoting diversity and the fair and equitable treatment of personnel (appointments)
△ Appropriately implement HR systems
△ Support for employee skills and career development
△ Harassment prevention
△ MD Committee activities by women members (including dialogue between senior management and women employees)
△ Implementation of employment for people with disabilities

FY 2017 results
Percentage of employees with disabilities: 2.07%
1. Promote diversity-oriented management
・Appoint more women employees to higher positions
・Appoint more employees who are non-Japanese nationals to higher positions
・Advance employment of older persons
・Create a systematic professional development system
Labor conditions and social protections
・Promote work–life balance (harmony between work and life) to enable people to work while also caring for children and/or sick families
■ Introduce flex-time systems
■ Develop a shortened work-hours system for childcare and family caregiving
■ Draft the general employer’s action plan under the Act on Advancement of Measures to Support Raising Next-Generation Children and implement related notifications to acquire the Kurumin mark in Japan
△ Childcare support systems (shortened working hours, overtime restrictions and exemptions, sick care leave, breast feeding time, etc.)
△ Return-to-work program for employees taking childcare and caregiving leave
△ Reduce long working hours
△ Implement a work-from-home system on a trial basis
1. Further pursue dynamic work styles (Promote taking annual paid vacation)
Occupational health and safety
・Policies for managing workplace health and safety and the health of employees have been strengthened, work hours are appropriately managed, and the number of people reporting physical and mental health issues is declining significantly.
・Rate of abnormal results in routine physical exams is at or below standard
△ Include health management in top policy and take steps to maintain and improve the physical and mental health of employees
・Conduct mental health education and run a committee for determining returning to work
・Ensure labor hours management and prevent excessive work
・Encourage leaving work on time and taking of annual paid vacation
・Detect changes in health early through stress checks
・Provide guidance to prevent lifestyle diseases
1. Promote improved physical and mental health for all employees, who are the source of the company’s strength
・Enhance mental health education
・Implement company policies and create conditions for better health and well-being
Occupational health and safety
・Increased trust in Zeon to protect local communities’ safety and security by conducting emergency drills and other initiatives such as concluding disaster cooperation agreements
・All worksites have earned public trust by maintaining a safety record of zero incidents and accidents
△ Implement the Safety Management Improvement Master Plan
△ Fully implement deterioration countermeasures and identify measures to prevent errors, and horizontally implement measures arising from cases of accidents at other companies and plants
△ Eliminate safety incidents: Regularly conduct plant safety evaluations and audits
△ Eliminate occupational accidents
△ Improve safety in logistics
△ Conduct comprehensive emergency-response drills and monthly drills by our self-defense emergency response teams
■ Conclude cooperation agreements with local governments (Cooperative Agreement for Disaster Prevention in Industrial Complexes)
△ Participate in community disaster readiness activities

FY 2017 results
Plant safety evaluations conducted 100%
Implement RC audits conducted (once/year or more for all 4 plants)
Eliminate safety incidents: 2 safety incidents
Eliminate occupational accidents: 2 occupational accidents resulting in lost work time
Zero serious accidents without lost work time
Improve safety in logistics: 0 accidents in logistics
To improve safety capabilities
1. Conduct four safety activities (“4R-KY”) at all Group companies (supply chain development)
2. Reinforce specified sources of hazards to prevent safety accidents
3. Enhance dialogue activities on safety, the environment, and quality with local communities

Plant safety evaluations conducted: 100%
Implement RC audits (once/year or more for all 4 plants)
Eliminate safety incidents: 0 safety incidents
Eliminate occupational accidents: 0 occupational accidents resulting in lost work time
Zero serious accidents without lost work time
Improve safety in logistics: 0 accidents in logistics
Implement the above guidelines at Group companies
HR development and training at workplaces
・Have proactively enhanced awareness and made further improvements in the areas of health and safety through comprehensive education
△ Provide training to enhance accident prevention awareness (4 plants, 1 Group company) (e.g., education using accident case studies, hands-on training)
△ Promote the 5S’s → 3S’s
1. Conduct safety education companywide (supply chain development)
2. Implement the 3S’s companywide (supply chain development)


The organization takes responsibility for the environment, and promotes preventive measures
Correlation with SDGs: Goal 6 (Clean Water and Sanitation), Goal 7 (Affordable and Clean Energy), Goal 9 (Industry, Innovation and Infrastructure), Goal 12 (Responsible Consumption and Production), Goal 13 (Climate Action), Goal 14 (Life Below Water), and Goal 15 (Life on Land)
Clean Water and Sanitation 

Enterprise Blueprint for 2020
To meet the expectations of society
Details of current activities
(■: Completed, △: Ongoing)
Future initiatives and targets
Pollution prevention
Climate change mitigation and adaptation

・All plants receive public recognition for their environmental impact reductions
・Proactively enhance awareness and make further improvements in the areas of the environment and energy conservation through comprehensive education
△ Reduce emissions of hazardous substances, industrial waste, and impacts on atmospheric and water environments
■ Improve energy conservation in Responsible Care audits, the Safety Management System, the Environment Management System based on ISO 14001, and the Energy Conservation Promotion Committee

FY 2017 results
Zero environmental incidents
Environmental impact reductions
・Per-unit energy consumption: +6%
・Per-unit CO2 emissions: +11%
1. Conduct environmental management using the multiple systems noted on the left
2. Implement activities companywide to reduce environmental load
3. Identify energy-saving measures and implement them on an ongoing basis
4. Conduct risk assessments of hazardous chemical substances

Zero environmental incidents
Environmental impact reduction targets
・Per-unit energy consumption: -1% average per year
・Per-unit CO2 emissions: -1% average per year
Climate change mitigation and adaptation
Products with reduced environmental load continue to be developed and launched in the market.
■ Develop S-SBR for fuel-efficient tire, low-temperature toners, ZEORORA® with zero ODP, and binders for lithium-ion batteries 1. Research and development, manufacturing, and sales that address environmental issues faced by society

Fair Operating Practices

Ethical organizational conduct in interactions with other organizations
Correlation with SDGs: Goal 10 (Reduced Inequalities), Goal 16 (Peace, Justice and Strong Institutions)
Reduced Inequalities 

Enterprise Blueprint for 2020
To meet the expectations of society
Details of current activities
(■: Completed, △: Ongoing)
Future initiatives and targets
Fair competition
・Are complying with all laws and regulations, ordinances, agreements, and internal regulations, and acting with high ethical standards based on being a model for society
・Management policies are broadly understood and compliance awareness is widespread. As a result, by proactively conducting CSR activities and adapting to environmental changes, business continuity and sustainable development are achieved
■ Enact and implement management regulations including those on insider trading and appropriate disclosure
△ Comply with internal regulations, including the Export Security Control Regulations
△ Appropriately implement regulations to comply with the Act on Prohibition of Private Monopolization and Maintenance of Fair Trade (Antimonopoly Act)
△ Compliance with the Subcontract Act and the Act for Securing the Proper Operation of Worker Dispatching Undertakings (prevention of falsified contracts)
△ Regulations in the CSR Code of Conduct and the CSR Procurement Guidelines
△ Employees read the CSR Textbook and Compliance Textbook and take e-learning courses
△ Conduct CSR education including holding CSR informational sessions
△ Hold workshops on legal and regulatory compliance
△ Legal compliance inspections
△ Regularly revise internal regulations (to satisfy legal amendments)
To reduce legal risks
Compliance with internal regulations
Ongoing legal training and information sharing using the Compliance Textbook and other materials
Education on the CSR Code of Conduct
Ongoing compliance education
Revise the Compliance Textbook and CSR Textbook and hold related informational meetings
Ongoing CSR briefings by the head of the CSR division
Support the establishment of compliance systems at Zeon Group companies outside Japan (developing compliance systems in the supply chain)
Shift from compliance to sustainability (promote understanding among management and establish among employees)
Become a signatory to the United Nations Global Compact
Fair competition
・Information is disclosed quickly and appropriately, and market value has increased (including negative information regarding business conditions, CSR, risks, etc.)
△ Hold financial results briefings
△ Publish various reports
△ Release information via the company website
△ Hold briefings for individual investors and analysts and respond to media inquiries
△ Hold press conferences for mass media outlets and others
To enhance the corporate brand and value
1. Improve the website (IR, CSR information)
2. Strengthen the information communications structure (PR)
3. Communicate information that supports ESG investment
Social responsibility in the value chain
・Select business partners based on the CSR Procurement
Guidelines and periodically confirm the Guidelines’ status of implementation
■ Multiple-source purchasing
△ Comply with laws and regulations on competition including the Antimonopoly Act
△ Satisfy the RoHS Directive, bans on substances, etc.
△ Purchasing following the CSR Procurement Guidelines
1. Develop and establish the CSR Code of Conduct and CSR Procurement Guidelines in the supply chain
2. Build the supply chain CSR survey database

Consumer issues

Not causing harm to consumers, and not causing consumers to have harmful effects on society
Correlation with SDGs: Goal 9 (Industry, Innovation and Infrastructure), Goal 12 (Responsible Consumption and Production)
Industry, Innovation and Infrastructure 

Enterprise Blueprint for 2020
To meet the expectations of society
Details of current activities
(■: Completed, △: Ongoing)
Future initiatives and targets
Protecting consumers’ health and safety
・Both quality and cost are globally first-rate
△ Have a quality management system based on ISO 9001
△ Manage quality assurance risks (product liability lawsuits, supply obligations, product recalls, and credibility loss due to rumors)
△ Improve processes (reduce losses, improve consistency)
△ Develop activities for production innovations
1. To maintain and expand conditions where Zeon products are chosen
Establish systems to definitively reduce complaints, process abnormalities, and defects, prevent defective products from leaving Zeon, create corporate quality trusted by customers, and further improve customer satisfaction
Develop initiatives for chemical substance regulations
Develop Zeon’s quality management system at Zeon Group companies outside Japan and at outsourcing partners
2. Measure customer satisfaction to understand the current satisfaction level, set targets, and promote improvements
Sustainable consumption
Developed and launched a series of products that are beneficial to society
△ Develop business based on business plans 1. Research and development, manufacturing, and sales that address consumer issues faced by society


Involvement in and contribution to the community in various forms, from dialogue with local residents to improvement of education and culture in the community and local employment creation
Correlation with SDGs: Goal 4 (Quality Education), Goal 9 (Industry, Innovation and Infrastructure), Goal 11 (Sustainable Cities and Communities), Goal 17 (Partnerships for the Goals)
Quality EducationIndustry, Innovation and InfrastructureSustainable Cities and CommunitiesPartnerships for the Goals

Enterprise Blueprint for 2020
To meet the expectations of society
Details of current activities
(■: Completed, △: Ongoing)
Future initiatives and targets
Community involvement, education and culture
・Zeon’s social contribution are understood, receive recognition, and are supported
△ Develop CSR Core Projects (social contribution activities by Group as a whole, among locations, and at individual worksites) Develop the CSR Core Projects based on the defined Zeon Group activities policy
Community Involvement
・An organization for promoting volunteer activities among employees has been established, and employees actively volunteer in various ways
△ Upgrade and enhance the system for promoting volunteer activities (establish a volunteer leave system)
△ Introduce volunteer activities and promote and support participation in them (volunteering to support reconstruction from earthquakes, etc.)

FY 2017 results
Number of employees participating in volunteer tours: 60 (Cumulative total of 425 employees)
Raise employee awareness for social contributions
・Conduct CSR education, including the holding of CSR informational sessions
・Establish a social contribution policy for the entire Zeon Group (e.g., on water)
Create a system to support volunteering (volunteer registration system, etc.)
Create opportunities for social contributions from exchanges with local councils of social welfare, non-governmental organizations and non-profit organizations
Community Involvement
・Guidelines for coexisting with local communities have been created and are used, and good relations have been built with local communities
■ Formulate and utilize disaster recovery support standards
△ Donations and charity activities (Furukawa Scholarship, expenses for community promotions, Red Cross, etc.)
△ Maintain good community relations and have community exchanges
・Sponsor and participate in community festivals and events including summer festivals at plants
・Community cleanup activities
・Plant tours (receive plant visitors, internships)
Maintain and expand exchanges with local communities
・Support the reconstruction of the Tohoku region
・Devise and implement ongoing measures to support recovery from disasters
・Actively participate in community activities
Through dialogue with stakeholders including local communities, identify expectations from society, the current level of meeting those expectations, and set targets
Technological development and access to technologies
Explore the needs of society and cultivate the seeds to meet these needs based on unique technologies and unparalleled products to create new business and make contributions to society.
  Strategy for “reinforce” and “explore” in the Research and Development Division and business divisions

CSR Report 2018

The CSR Report provides more detailed information on FY 2017 initiatives.

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